Why do so few PR professionals blog?

Similar to most people I was very lucky to get a load of books for Christmas and am slowly working my way through them. Two of them –Bit of a blur by Alex James and Gonzo the life of Hunter S Thompson by Jann Wenner and Corey Seymour – have been writen in a style that reminds me of blog writing. Instead of chapters there are a series of posts based around subjects or by different contributors.

The result is that the books were both engageing and easy to read. Mainly because they got straight to the point and there is no filling just to hit word counts. I found it particularly interesting that this style of writing is becoming more prevelant at a time when so many PR bloggers are abandoning their blogs in favour of Twitter.

Writing is a skill that requires exercising and blog writing allows someone to share ideas and find their voice which is why I think it is such a shame that so many people are abandoning their blogs. I recently reviewed Matthew Watson’s top PR blog list and realised that most don’t write about PR or blog so infrequently it is hardly worth visiting from month to month.

Some of the top thinkers in our industry first tested their ideas on blogs to get input or formalise ideas before they unleashed them in fantastically successful books. Robert Scoble, David Meerman Scott and Seth Godin are just three faboulous examples of authors and thinkers who trialed ideas on their blogs before going on to release best selling books.

If these guys recognise the power of blogs and mainstream books are now copying this style of writing, why are so many UK PR professionals not bothering with this medium?

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