100 social media stats

I just saw this brilliant infographic created by Creotivo.com that looks at facts and figures from accross a variety of platforms during 2012. Did you know?…

  • 40% socialise more online than face to face
  • 100,000 tweets are sent every minute
  • 80% of Google+ users now log in every week
  • Pinterest is now the third most popular social network
  • 81% of LinkedIn users belong to a group
  • Every minute 700 YouTube videos are shared on Twitter
  • 91% of mobile internet access is for social activities…
100 Social Networking Statistics & Facts for 2012

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Digital Surrey: Hi, I’m Paul Stallard and I have a Klout score of 61!

Digital Surrey

Last Thursday was Digital Surrey night.

I don’t know how it has happened, but this was the first time I have actually attended the event. Well, I tell a lie, I do know how it has happened. The blame lies solely at the feet of a little three year old that needs a Dad to help in the evenings but kindly allowed me out for a night last week.

Although I haven’t been before, I remember speaking about the event and dropping some raffle prizes off at the house of the lovely founder Abigail Harrison ahead of the first ever event, and have been in touch with her from time to time when appropriate. In fact she really impressed me with her obvious passion when opening the evening and closing the session. I have also supported the event here on this PR blog and on Twitter with more than a few shout-outs. I would go as far as saying that I think what they do is something to be proud of and very admirable.

This month’s session was sponsored by Dell (who were all too sick to attend – classic) and described as the following:

These days, everyone knows what Twitter is and how to use Facebook. When it comes to social media in business, the conversation has moved on from the ‘what?’ to the ‘how?’ where measurable goals and effective outcomes are the only reasons to invest your time and energy in social media – or are they?
Is there no room any more for experimentation, for emotional engagement online, for simply joining the conversation without an ROI in front of your mind?
Such questions and more will be on the table for discussion at the next Digital Surrey in September. Join communicator, blogger and podcaster Neville Hobson and fellow panelists Jonathan Hill, Paul Marden and Sheila Parry for a lively look at social business in the contemporary landscape.

Neville is someone whose blog I have followed for some time and I have admired his work for a good few years now without ever actually meeting in the flesh so I was keen to attend. So with all the love for Digital Surrey above why does it feel like there is a BUT coming?

I almost hate myself for writing this, BUT it did unfortunately feel a bit like preaching to the converted.

The event is called Digital Surrey so explaining why Coca-Cola has so many likes and why it was OK to say I like a cup of tea on Twitter from time to time, did feel a bit like me going to a Manchester United convention and running a talk on why I think George Best was a footballing genius. I fear that this was due to the questions posed by the audience rather than Neville’s role as a host but a quick look on Twitter did show that I wasn’t alone in feeling that the tone wasn’t quite right.

I also felt that a trick was missed by not looking at some of the other major tools available. There was a chap on the panel who produced videos but didn’t talk about YouTube until then session was winding up. LinkedIn was dismissed as irrelevant (which I disagree with) and no one talked about blogging in the slightest. For someone who has a deep love of blogging and has built many friendships and connections via this platform I thought it was odd that it wasn’t discussed in a talk about engagement and conversations. Maybe it was a time thing.

I did hear a first at the event which tickled me though.

Someone in the audience asked a question and introduced themselves mentioning their Klout score. I can’t remember who it was, apart from the fact that he worked for the BBC, but chuckled as he introduced himself: “Hi my name is XX and I work for the BBC and have a Klout score of 51”. Now, it was done tongue in cheek but it did make me smile and again highlighted how these influence tools are increasing in profile. I can unfortunately see a day in the near future when people will actually quote their Klout score alongside their name in a serious fashion at events such as this, in the same way that I often hear “thinking outside of the box” or” blue sky thinking” said by peoplewithout even the slightest hint of a smirk as they do so.

Love them or hate them people are increasingly looking at them. In fact, Neville actually showed a job advert from a company in the US that would only accept applications from people with a Klout score of over 45. This will be coming to these shores sooner than you think but that is probably another post at a later date.

I don’t mean to sound grumpy or put a downer on the event as I have to take my hat off to Abigail and her team. Firstly, I couldn’t believe the amount of people who turned up and secondly, the quality of the audience was also first class. The whole evening was extremely well run and organised and the friendly environment did encourage people to have a chat afterwards (which can often feel horribly forced at these type of events). I just felt that it wasn’t the best topic for me although I am sure it was perfect for others.

Will I be going next month? Absolutely. Not every talk can be enlightening in the same way that not every concert or football match is a classic. If you only went to FA Cup finals or headline gigs for massive bands you will never appreciate how good they are. The same can be said for events.

I always go hoping it will be inspirational and will capture my imagination but if it doesn’t I then look for the potential, organisation and enjoyment factor. If I take this approach to my first Digital Surrey then I am certain I will be a fixture at many more over the coming months.

So please pop the 18 October in your diary, check the site for further details and come over and say Hi next time.

Where do people share content? Facebook, LinkedIn, Google+, Pinterest or Twitter?

I read an interesting post this morning by Samantha Hosenkamp about the eight Facebook features every social media manager should know. After finishing reading the piece I decided to share it with my network and it was then that I spotted something quite interesting and even more telling. The share buttons.

120 people had re-tweeted the piece but by far the most popular sharing tool was LinkedIn, with 149 shares. 112 people had liked the piece on Facebook and only 21 people had shared on google+ and Pinterest (not too surprising that one).

I talked about my love of LinkedIn last week but this observation again demonstrated what an important social tool this is for PR professionals looking to share content. It needs to be part of any content distribution plan and should be factored into helping spread the word. It would be true to say that I see a lot of traffic to this PR blog from LinkedIn.

The fact that people are more inclined to share a top tip type piece of content on LinkedIn than on Twitter is interesting and needs to be understood. Are people choosing LinkedIn as a way of sharing useful content to their network because it is a way of getting interesting content in front of a work audience while ensuring that it doesn’t get lost in amongst comments about football and the weather.

All too often people create content and share it across everything but it makes far more sense to think about the platforms you would want the content to be shared on and create a plan for getting maximum pick up.

For example, below are some tactics that could help with the article I shared.

LinkedIn – perfect as it is. A top tips piece works well – especially with a headline like the one used.

Twitter – Research which hashtags will be the best to get this noticed by the target audience. This should then be built into the description to help it get found when sharing. For example #socialmed or #socialmedia could help

Pinterest – Create an inforgraphic of the eight points to make it visual instead of words

Google+ – When sharing it ask your community to share their thoughts. Which other features should also be included?

Facebook – Wherever possible include a really strong image and headline that captures the essence of the story to go with the like.

Do you monitor social media during an event?

Cowes Week 2010

I have been a little quiet on this blog and Twitter over the past few weeks. This isn’t because I have been kicking back during the quiet summer months but in fact because it has been bonkers in the office. We have kicked off our new account Kaspersky Lab, supported our clients social media event at The Ivy, managed and facilitated a journalist event during Cowes Week as well as making sure the bread and butter stuff wasn’t dropped. Who ever said PR was dull has never worked at Berkeley PR!

During the trip to Cowes Week my colleagues and I experienced first hand how instant social media has made reporting on your press event.  We set our journalists off on their yacht and made our way by ferry to Cowes with all of the equipment and presentation materials ready for thier arrival at lunch.

While sat on the deck watching the wonderful sight that is the Cowes Week regatta taking place around us my colleague Lauren started checking her Twitter account on her phone. It was at this point that we saw our journalists were sending pictures on Twitpic, posting links to their Facebook pages and generally leaving positive comments about their experience.

It gave us added emphasis to ensure that the day was continued to flow smoothly and guarantee the success of it.  I’m happy and proud to report that the feedback from the event was some of the best I have ever seen with a couple of the journalists stating that it was the best event they had ever attended.

This is all obviously good, but it also highlighted to me the importance of monitoring your journalists during the event. Every thing may seem fine on the surface but you never know what is happening elsewhere. Sometimes the journalists are just too polite to complain but are more than willing to complain on Twitter.

As with our event, it is always good to see the good reviews but it is also worth monitoring what is said on-line during an event to see if you can improve anything at any point. It shouldn’t just be after an event that you review social media to check the buzz but it is just as important to monitor it during the event.

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Coverage is only 80 percent of the process


At Berkeley PR we achieved a three page profile in one of our client’s trade titles last week and quite rightly they were absolutely delighted with the result. However, it was at this point that I had to remind the client that achieving the coverage was only 80 percent of the process.

PR works to raise awareness but also helps convince current customers that they are working with the best vendor and helps boost the morale of staff internally. When you get a great piece of coverage I always advise clients that they need to take note of these six steps to complete the process.

1. Include a mention of it in a customer newsletter or mailouts
2. Link to it or shout about it on Twitter, Facebook and Flickr
3. Ensure that you blog about the coverage – tell your online community about your great result
4. Buy the copyright for the PDF and put it on your website
5. Print it out as a sales handout to send with any pitches or proposals
6. Buy a few copies to be framed internally in your board room – your team will get a buzz out of seeing their smiling faces in the media and when customers visit it will help convince them that you are experts in your field.

When you get coverage you need to understand that you are working for a great company, with some brilliant customers and fantastic examples of its work. If you didn’t you wouldn’t have featured in the media so don’t be scared to tell the world.

People naturally want to work with companies that others are working with but you need to let them know about your results and how you are important enough to be mentioned in the press.

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Why we buy online

Why we buy

Following a conversation with the impressive Andy Budd at Clearleft I recently purchased Why we buy by Paco Underhill. Increasingly this science is being applied to the online retail world and I want to apply the methodology to the PR industry. Understanding customers is essential if you want to communicate with them.

I was talking to a friend of mine who has just gone through the pitch process on the client side (God I wish I could do that) and they told me that all of the PR agencies spoke about Twitter and Facebook as a way of communicating with their audience but there was no intelligence behind it. They all said they should run a Twitter campaign and set up a Facebook fan page but none had an answer,  when pushed,  about why either was the correct tool to speak to their customers.

Ultimately, the question that should be asked is which tool best allows you to speak to your target audience? I sometimes feel that social media tools are just buzz words in our industry and people throw them around without remotely understanding them.

I read an interesting piece of research from Com Score which looked at how the advent of social networking sites has seen an increase in eCommerce opportunities. According to the research, users of Twitter are more likely to purchase online than people from facebook. I wonder how many people review research such as this or the demographics of networking sites before asking clients to part with vast sums of money on campaigns?

TThis would be invaluable to voucher code companies such as Savoo.co.uk or sellers of personalised gifts but I wonder how many of their PR agencies understand this or are aware of it? Surely, if this is the tool that will allow you to drive more sales then this is where the greater percentage of your communications campaign should be emphasised on?

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How do consumers use Facebook fan pages?

Facebook election page: Democracy UK

I wrote a letter today for PR Week about an article I read by Peter Hay looking at how the Conservatives were using Facebook the most out of the three top parties. In it, I tried to make the point that I believe Facebook is a great tool for trying to engage with the general public, especially with its 33 million plus users in the UK, as it clearly represents an ideal platform to communicate and canvas the voting population.

Then this evening, I saw a piece of research by Morpace which states that not only are consumers joining Facebook fan pages that are managed by businesses, but they use Facebook as a means to offer and receive product recommendations.

Among the primary reasons consumers join a Facebook fan page are: “To let my friends know what products I support,” (41 percent) and “To receive coupons and discount offers,” (37 percent). More than 36 percent of consumers consider Facebook to be a useful tool for researching products.

Nearly 68 percent of consumers say that a “positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer.”

These findings interested me as rather than list how many people are on Facebook it actually gives some insight into how a consumer may use the platform. For those of us who work in PR who need to communicate with potential customers to drive sales or interest in our clients the ability to understand consumers Facebook is essential. There is no point just being on facebook for the sake of it. You need to be clear about what you are communicating and why it would be of interest to prospects otherwise you are simply wasting your clients time and money.

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