I have been working on this and other blogs for a couple of years and have always found that a great way to build relationships with other interesting bloggers is to leave a comment on a post. I know from working on this one, I will always click through to a blog that has linked to me and check on them from time to time to look for an opportunity to return the compliment.
One of my favourite past times on a lazy Sunday (before Mae was born and these became a distant memory) was to flick through my blog roll and catch up on what the good and the bad from our industry were up to.
One of the things I always tried to do was find journalists who blog and try and keep track of what they were up to. I know that a lot of journalists don’t particularly like this medium as they see it as giving their craft away for free but a hell of a lot use it effectively. For example I have seen some excellent tips on how to work with the media or what they believe is bad PR practice. They are also homes to highlight work they have been commissioned to work on ahead of posting on Response Source.
That said there are a variety of journalist blogs that are totally ignored by PR people. I know how personal my blog is to me and I am sure that it is exactly the same with journalists.
What better way is there to understand exactly what interests them (or doesn’t), what they like to write about or who they write for? A blog will give you all of this information and allow you to build a relationship with a journalist ahead of pitching something for your client.
I know that I am more likely to answer an email or a call from a familiar name quicker than a stranger and by commenting on a journalists blog you can start to build this relationship. The relationship should be a two way thing or you risk being named and shamed by those in the media fed up receiving spam mails from faceless PR professionals.
I understand that there are a lot of pressures on our time but I genuinely think that if you have 10 journalists who are important to you, it doesn’t take much effort to read their blogs once a week and provide some comments. By investing this small amount of effort I believe the rewards can be priceless.