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	<title>Paul Stallard&#039;s Technology PR Agency Blog</title>
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	<description>Technology PR and marketing blog covering all things relating to PR, AR and social media agency by Paul Stallard.</description>
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		<title>Paul Stallard&#039;s Technology PR Agency Blog</title>
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		<item>
		<title>PR Top tip: How to make your launch newsworthy</title>
		<link>http://paulstallard.wordpress.com/2011/02/15/pr-top-tip-how-to-make-your-launch-newsworthy/</link>
		<comments>http://paulstallard.wordpress.com/2011/02/15/pr-top-tip-how-to-make-your-launch-newsworthy/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 17:29:35 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Berkeley PR]]></category>
		<category><![CDATA[Chris Hewitt]]></category>
		<category><![CDATA[PR top tips]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1839</guid>
		<description><![CDATA[The most recent PR top tip from the Berkeley PR CEO. Hope you enjoy. Filed under: PR Tagged: Berkeley PR, Chris Hewitt, PR, PR top tips<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1839&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Paul Stallard</media:title>
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	</item>
		<item>
		<title>PR top tip</title>
		<link>http://paulstallard.wordpress.com/2011/01/28/pr-top-tip/</link>
		<comments>http://paulstallard.wordpress.com/2011/01/28/pr-top-tip/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 19:03:10 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Viral videos]]></category>
		<category><![CDATA[Berkeley PR]]></category>
		<category><![CDATA[Chris Hewitt]]></category>
		<category><![CDATA[top tip]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1833</guid>
		<description><![CDATA[The main ethos of online is sharing for free. This is something we have always done at Berkeley PR as part of our sales drive. We do this by giving our prospects a free PR tip every month. There is no hard sale, just a light touch point where we provide them with something and in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1833&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2011/01/28/pr-top-tip/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
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		<item>
		<title>Free media monitoring tool</title>
		<link>http://paulstallard.wordpress.com/2011/01/23/free-media-monitoring-tool/</link>
		<comments>http://paulstallard.wordpress.com/2011/01/23/free-media-monitoring-tool/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 10:30:18 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[Pickanews]]></category>
		<category><![CDATA[Press Index]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1830</guid>
		<description><![CDATA[Media monitoring is a constant issue within all PR agencies. There are a variety of companies that offer this service both on and offline and although some are better than others, unfortunately I have never found one that I would swear by. We always use Google alerts as a backup but we have also started [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1830&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2011/01/23/free-media-monitoring-tool/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
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			<media:title type="html">Pickanews</media:title>
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	</item>
		<item>
		<title>PR jobs</title>
		<link>http://paulstallard.wordpress.com/2011/01/22/pr-jobs/</link>
		<comments>http://paulstallard.wordpress.com/2011/01/22/pr-jobs/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 21:52:48 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1827</guid>
		<description><![CDATA[Berkeley PR is continuing to look for new people to join its young and vibrant team. After a string of wins we are looking for people at all levels &#8211; account managers, senior account execs, account execs and trainees. If you are interested ina  new challenge, fed up of the hustle and bustle of London or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1827&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2011/01/22/pr-jobs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
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			<media:title type="html">Berkeley logo</media:title>
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	</item>
		<item>
		<title>Do it yourself PR</title>
		<link>http://paulstallard.wordpress.com/2011/01/22/do-it-yourself-pr/</link>
		<comments>http://paulstallard.wordpress.com/2011/01/22/do-it-yourself-pr/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 21:33:13 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Berkeley PR]]></category>
		<category><![CDATA[Paul Stallard]]></category>
		<category><![CDATA[PR Week]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1823</guid>
		<description><![CDATA[At Berkeley PR we have a team that is set up to do the PR for the agency as we are strong believers of doing what we preach. The team are responsible for driving our social media strategy as well as finding opportunities for the agency to appear in the media. Sounds like common sense [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1823&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2011/01/22/do-it-yourself-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
		</media:content>

		<media:content url="http://paulstallard.files.wordpress.com/2011/01/pr-week.jpg?w=150" medium="image">
			<media:title type="html">pr week</media:title>
		</media:content>
	</item>
		<item>
		<title>Happy New Year</title>
		<link>http://paulstallard.wordpress.com/2011/01/12/happy-new-year-2/</link>
		<comments>http://paulstallard.wordpress.com/2011/01/12/happy-new-year-2/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 10:10:49 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[Life in general]]></category>
		<category><![CDATA[Berkeley PR]]></category>
		<category><![CDATA[Moscow]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1820</guid>
		<description><![CDATA[A rather balated but still heart felt Happy New Year to everyone out there in the blogosphere.  2010 ended with a crazy couple of months &#8211; Mae celebrated her first birthday, I took over the day to day running of Berkeley PR, we kicked off a stream of new clients, added seven new members to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1820&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2011/01/12/happy-new-year-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
		</media:content>
	</item>
		<item>
		<title>Meet the media: Sara Yirrell, CRN</title>
		<link>http://paulstallard.wordpress.com/2010/11/17/meet-the-media-sara-yirrell-crn/</link>
		<comments>http://paulstallard.wordpress.com/2010/11/17/meet-the-media-sara-yirrell-crn/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 20:45:46 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[meet the media]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[CRN]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Paul Stallard]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sara yirrell]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1814</guid>
		<description><![CDATA[My latest Meet the Media interview is with the editor of CRN, Sara Yirell. I have had this interview for a good couple of months so I must apologise to Sara to begin with for the delay in posting it. I also have quite a few others which I will be posting over the next [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1814&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2010/11/17/meet-the-media-sara-yirrell-crn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dfd0d18a9c9d4af455773f36e5048a9d?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Paul Stallard</media:title>
		</media:content>

		<media:content url="http://paulstallard.files.wordpress.com/2010/11/sara-yirrell.jpg?w=100" medium="image">
			<media:title type="html">Sara Yirrell</media:title>
		</media:content>
	</item>
		<item>
		<title>PR jobs in Reading</title>
		<link>http://paulstallard.wordpress.com/2010/11/13/pr-jobs-in-reading/</link>
		<comments>http://paulstallard.wordpress.com/2010/11/13/pr-jobs-in-reading/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 20:40:12 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[account exec]]></category>
		<category><![CDATA[Berkeley PR]]></category>
		<category><![CDATA[PR jobs]]></category>
		<category><![CDATA[PR trainee]]></category>
		<category><![CDATA[Reading]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1808</guid>
		<description><![CDATA[The eagle eyed amoungst you may have noticed that all has been quiet on the blog front for the past couple of months. The main reason for this has been the departure of Jo from Berkeley PR who has left sunny Reading to live in the drab and grey city ). We are proud of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1808&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/dfd0d18a9c9d4af455773f36e5048a9d?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96" medium="image">
			<media:title type="html">Paul Stallard</media:title>
		</media:content>

		<media:content url="http://paulstallard.files.wordpress.com/2010/11/crappy_job.jpg?w=300" medium="image">
			<media:title type="html">Crappy_Job</media:title>
		</media:content>
	</item>
		<item>
		<title>How to be on TV</title>
		<link>http://paulstallard.wordpress.com/2010/11/13/how-to-be-on-tv/</link>
		<comments>http://paulstallard.wordpress.com/2010/11/13/how-to-be-on-tv/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 20:22:04 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[cardoon]]></category>
		<category><![CDATA[masterchef the professionals]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[simon]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1804</guid>
		<description><![CDATA[Increasingly our clients are having the opportunity to be interviewed on TV or to appear on TV shows which is fabulous exposure for both them as spokespeople and for the company, but it isn&#8217;t always easy. Media interviews can be uncomfortable at the best of times but TV is so unforgiving. You only had to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1804&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
		</media:content>

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			<media:title type="html">Cardoon anyone?</media:title>
		</media:content>
	</item>
		<item>
		<title>Creative meet up in Farnham</title>
		<link>http://paulstallard.wordpress.com/2010/09/17/creative-meet-up-in-farnham/</link>
		<comments>http://paulstallard.wordpress.com/2010/09/17/creative-meet-up-in-farnham/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 21:08:44 +0000</pubDate>
		<dc:creator>paulstallard</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[Crop]]></category>
		<category><![CDATA[Design Week]]></category>
		<category><![CDATA[Farnham]]></category>
		<category><![CDATA[the mulberry]]></category>

		<guid isPermaLink="false">http://paulstallard.wordpress.com/?p=1801</guid>
		<description><![CDATA[I was reading Design Week today and saw that a creative meet up had been organised outside of London. Upon investigating it further I saw that it was actually taking place in the pub just down the road from my good ol Ma and Pa in my home town of Farnham. The event has been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulstallard.wordpress.com&amp;blog=3576862&amp;post=1801&amp;subd=paulstallard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paulstallard.wordpress.com/2010/09/17/creative-meet-up-in-farnham/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Paul Stallard</media:title>
		</media:content>

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			<media:title type="html">The Mulberry</media:title>
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