Social media ROI

While catching up on my reading after a month out of the loop playing happy families I came across a link on Brendan Cooper’s blog to a piece on Mashable about ROI with social media. An excellent read and Christina Warren the author has hit the nail on the head in my eyes. As she points out at the start according to a survey they ran 84 per cent of social media programs don’t measure ROI and companies don’t know where to start.

All too often you hear people talk about social media tools as a time waster or a client has heard Stephen Fry talk about Twitter and wants to know how they can use it. Christina’s article has been designed to outline how users of social media can determine ROI.

In the meantime, Oliver Blanchard’s Social Media ROI Presentation above which also came from the same piece is well worth flicking through. It is a little long but good use of comedy pictures help give an introduction as to why ROI with social media is essential.