BBC to introduce social networking

Source: BBC.co.uk

According to a piece on Brand Republic the BBC has dropped out of the top five most popular UK websites in the past month, after Facebook jumped above it.  Although I was initially surprised to read this when I actually thought about it I wasn’t that shocked.

Erik Huggers, the BBC’s director of future media and technology, said that the corporation’s sites needed to start embracing social media. He expressed concerns that bbc.co.uk, in particular, was not interactive enough. ‘Every time I go onto bbc.co.uk I feel alone. Instinctively, I know there are other people on the site, so we need to connect audiences with programming and with each other, embracing social media,’ he said.

The BBC is also planning to open its iPlayer service to a global audience.  According to Huggers, “the BBC’s priority was to make the iPlayer available on as many digital platforms as economically possible.”

Great news if you want to watch Emma’s performance on The Weakest Link again.