Posted by paulstallard on October 23, 2008
Source: GettingInk
Following my tips earlier this week about why I believe PR is important in a recession, Steve Earl’s tips on what PR professionals should consider at this time Sally Whittle has blogged about what journalists need to consider.
I think every PRO should read this, as it is always important to understand what others in our market are experiencing and know that if we can help make a journalists life easier it can only benefit us in the long run.
Posted in Journalists, Life in general | Tagged: recession, Sally Whittle | Leave a Comment »
Posted by paulstallard on October 23, 2008
Source: Amazon.com
Just arrived home after a long day to see a package waiting for me. When I opened it I was delighted to see it was my copy of Tribes – we need you to lead us by Seth Godin. I ordered this book a few months ago when I joined Seth’s social network Triiibe.
However, upon looking further I found a letter from Seth saying that becuase I had signed up to buy his book without knowing a great deal about it he was providing this copy to me free of charge, early, and ahead of the copy I had actually paid for. The idea being that in two weeks time when my actual copy arrives, I should have read the book and will be in a position to help spread the word by giving a copy away.
The theme of the book is that a tribe is any group of people, large or small who are connected to one another, a leader, and an idea. Now the internet has eliminated the barriers of geography, cost and time and with the help of blogs and social networking sites we are seeing existing tribes grow and enabling new tribes to be born.
Anyway, I can’t wait to read the book, and nice piece of marketing to spread the word.
Posted in Internet, Online PR | Tagged: seth godin, tribes | Leave a Comment »
