The three key features of PitchEngine that it’s promoting are the social media release builder, social media newsroom and pitch feed. How do these tools work? According to the post on ZDNet in the following way:
Social Media Release Builder — PR pros can build SMRs with a very quick tool that allows for publishing via the PitchEngine site as well as in an iframe on a corporate site. These releases can be posted directly to Twitter, FriendFeed and Facebook from within the actual SMR and can include multimedia.
Social Media Newsroom — Automates the corporate newsroom development and maintenance process.
PitchFeed — Allows bloggers / reporters to choose which pitches they will receive based on a customized RSS (it even allows the media to block brands that might be spamming them).
This all sounds great to me. Social media is all about people having conversations online which is an obvious extention to our work in the PR industry so I am definitely going to have a look at this new tool in greater detail. As we know the basis of good PR is relationships, with one of the most important being the one we create with the media so anything that will encourage a dialogue with them I feel should be embraced.
I have registered to this social network tonight and intend to experiment with it over the next few weeks and will keep you updated on my progress. I would love to hear from anyone else out there who is either actively using PitchEngine, or like me is dipping their toe into the water for the first time.
