My dear friend and freelance PR Josie Pearson sent me an interesting article the other day by Andy Coote which is well worth a read. According to the piece LinkedIn states that we should all be keeping a ‘separate account for socialising so that business contacts don’t mix with friends’.
The problem, it seems, is that we feel that we cannot refuse requests by our colleagues to connect online and then go ahead and post material which neither group should be privy to. Andy quite rightly suggests that we might be better looking at it in a slightly, but critically different, way. In a world when it is becoming increasingly difficult to keep our professional and social lives separate, Andy argues that to manage our online reputation effectively, we should think very seriously about what we release into the wild.
