Back to the mothership
Posted by paulstallard on July 29, 2008
According to a story on El Reg today, Bebo users have the chance to team up with a controversial scientist to compile multimedia packages to be transmitted into deep space on behalf of the human race. The planet Gliese which has only recently been detected is thought to be capable of supporting life. The AMFE group (A Message From Earth) and interested Bebo users are hotly debating the burning questions of space diplomacy – namely, just what pictures should be sent to the aliens. Categories include “humans”, “animals” and “celebrities”. The article explains that the Bebo compilation will be thrown open to all comers on August 4, and close on September 30 and the “best” 500 submissions will be beamed out to Gliese 581 on October 9, and should get there in a couple of decades.
It was the couple of decades part that caught my imagination. This blog would have only been the figment of someone’s imagination a couple of decades ago and a number of the worlds largest brands didbn’t even exist a couple of years let alone a couple of decades.
Having worked with a number of clients recently who have been working on a brand re-fresh it made me think about how vital it is to get this right. Most brands keep the same logo and brand image for many years – think about how often the largest brands in the world change their logo – not very often. How do you represent something and expect it to still be relevant in a couple of decades time?
